Who Owns Nissan? Full History About the Brand

When mentioning the names of top vehicle manufacturers you can’t help but mention Nissan. Nissan is one of the leading companies in the automobile industry in the world. It is a Japanese automobile company with its headquarters in Yokohama, Japan.

Nissan is said to be the world’s largest electric car manufacturer with its offices in over 5 continents and its product in 17 countries around the world. There is more to know about Nissan. In this article, you will be able to learn about who owns Nissan, the history of the brand, and others.

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Nissan Origination

The brand Nissan came into the market for the first time in 1911 with the name Kwaishinsha Motor Car Works by Masujiro Hashimoto.

The name DAT is named from the surnames of the three individuals who invested in the company. Later on, the company made numerous changes to its brand name before Nissan Motor Company was made the official brand name in 1934.

In 1931, Japan Industries also called Nihon Sangyo partnered with Nissan to enhance the production of Nissan manufacturing plants. Furthermore, Nissan manufactured vehicles and aircraft for the Japanese army for a couple of years.

Over the years, Nissan has made partnerships with different car manufacturing brands like Austin Motor Company in the 1950s and 1960s to help produce vehicles for them.

After the Korean War in 1953, the birth of a new union came to life and greatly made an impact on the technological aspects of the company.

For the first time, Nissan became popular all over the world in the late 1950s. Its first automobile promotion took place in 1958 in Los Angeles Auto Show. Today Nissan is present globally, with China as the highest consumer of Nissan vehicles.

Who owns Nissan?

One thing common with big brands like Nissan is that they operate effectively with a partnership system.

The highest shareholder of Nissan at the moment is Renault SA having over 43.4% followed by Daimler AG with 3.32%. Nissan also has a share in Renault and Daimler. 15% from Renault and 1.54% from Daimler. Due to the fact that Renault holds the largest share of Nissan, it has earned the position as the chief administrator of Nissan.

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Nissan-Renault Alliance

The Nissan Renault alliance is best described as a humungous step in the automobile industry. It is described as huge because a Japanese automobile company (Nissan) and a French one (Renault) formed an alliance to enhance and promote their automobile company.

In 1999 Nissan Motor Company passed through some major financial crisis and to elevate from it they made a move and allied with the French automobile company Renault. In June 2001 an executive from Renault named Carlos Ghosn the CEO of Nissan, this led to a major turnaround for the Nissan company when he introduced the Nissan Revival Plan (NRP). A few years after he became CEO of Nissan, Renault also installed him as the CEO and president of the company in May 2005.

Interesting Facts About Nissan

No doubt, Nissan is one of the leading automobile companies in the world. The Japanese company has manufactured mind-blowing vehicles for decades and today we would take a look at some of the major facts about the company.

The company Nissan first introduced SUV in 1951 before it became viral around the globe.
Nissan is the highest producer of electric vehicles in the world. Making sales of over 3.2 lakh in April 2018.
Nissan again is the highest second car manufacturer in Japan. Available in 5 continents in the world today.
Nissan’s Lamborghini is surprisingly faster than a Ferrari.

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Conclusion

Nissan through its struggles in the automobile market eventually overcame it. It is common for businesses to experience difficulties in the early stage but it takes determination and strategic planning to come out victorious.

Who owns Nissan? Nissan became today one of the leading automobile brands through partnership. Many businesses today are facing financial crises due to a lack of the presence of partnership. Well, you don’t have to do everything yourself why not try partnering with other businesses today.