Brand Manager Job at i-Fitness Center Limited

Full Time
Lagos
Posted 1 year ago
Applications have closed
i-Fitness Center Limited profile

i-Fitness Center Limited

i-Fitness Center Limited commenced operations in May 2015, providing best-in-class fitness services in Lagos, NigeriaAt iFitness, we don’t only push you towards your fitness goals; you wake up each day “looking good & feeling good”.

We are recruiting to fill the position below:

Job Title: Brand Manager

Location: Lagos

Job Summary

We are looking for an experienced Brand Manager to help build our brand and raise brand awareness.
The successful candidate will work across all levels and departments of our organization to find what makes us unique and communicate it to the world.
The successful candidate will lead the department on all operational functions, and support with strategy design and implementation.

Responsibilities

Analyze brand positioning and consumer insights.
Measure and report the performance of all marketing campaigns and assess ROI and KPIs.
Monitor market trends, research consumer markets, and competitors’ activities.
Oversee new and ongoing marketing and advertising activities.
Monitor product distribution and consumer reactions.
Devise innovative growth strategies KPI.
Align the company around the brand’s direction, choices, and tactics.
Shape and communicate our vision and mission.
Translate brand elements into plans and go-to-market strategies.
Manage a team of marketing people working on brand initiatives.
Lead creative development to motivate the target audience to “take action”.
Establish performance specifications, cost and price parameters, and market applications and sales estimates.

Requirements

Degree in Marketing or a related field.
Outstanding communication skills.
Up to date with the latest trends and marketing best practices.
We preferred Ideal Candidate with previous experience with, FMCGs, Retail-led organizations, e.g, Banks, Indomie, Nigerian Breweries, Unilever, Pepsi, etc
Proven working experience as a Brand Manager or Associate Brand Manager.
Proven ability to develop brand and marketing strategies and communicate
recommendations to executives.
Experience in identifying target audiences and devising effective campaigns.
Excellent understanding of the full marketing mix.
Strong analytical skills partnered with a creative mind.
Data-driven thinking and an affinity for numbers.