How can you setup Tiktok Ads for your brand or channel?
TikTok is one of the fastest-growing social media platforms in the world, boasting over 1 billion active users globally.
With its unique style of short-form video content, it has quickly become a popular choice for advertisers looking to reach a younger audience.
In this blog post, we will explore how to setup TikTok ads outside of schedule.
TikTok Ads Overview
TikTok offers several different types of ads that advertisers can use to promote their products or services. These include:
- In-Feed Ads: These ads appear in users’ feeds and can be up to 60 seconds long.
- Brand Takeover Ads: These ads appear when a user opens the app and take over the entire screen for a few seconds.
- TopView Ads: These ads are similar to Brand Takeover Ads, but instead of appearing when a user opens the app, they appear at the top of the “For You” page.
- Branded Hashtag Challenges: These challenges encourage users to create content using a specific hashtag that can be sponsored by brands.
- Branded Effects: These are augmented reality (AR) filters that users can add to their videos.
How to Setup Tiktok Ads
To setup TikTok Ads, you will need to create an account on the TikTok Ads Manager website.
Once you have created an account, you will need to complete the following steps:
Step 1: Create a Campaign
The first step in setting up TikTok Ads is to create a campaign. You will need to choose a campaign objective, such as website clicks or app installs.
You will also need to set a budget and a schedule for your campaign.
Step 2: Create an Ad Group
Once you have created your campaign, you will need to create an ad group. This is where you will choose your targeting options, such as location, age, gender, and interests.
Step 3: Create an Ad
The final step is to create your ad. You can choose from one of the ad formats mentioned above and upload your creative assets, such as images or videos.
You will also need to write ad copy and add a call-to-action (CTA).
Running TikTok Ads Outside of Schedule
By default, TikTok Ads are scheduled to run during specific hours of the day.
However, if you want to run your ads outside of these hours, you can do so by following these steps:
Step 1: Create a New Campaign
To run your ads outside of schedule, you will need to create a new campaign. Choose the same campaign objective as your existing campaign.
Step 2: Choose “Advanced Options”
When setting up your new campaign, choose “Advanced Options” under the “Campaign Schedule” section.
Step 3: Set Your Schedule
Under “Advanced Options,” you can choose to set your own schedule for your campaign.
You can choose to run your ads on specific days of the week and at specific times of the day.
Step 4: Set Your Budget
Set your budget for your new campaign and complete the rest of the setup process as usual.
How Can I Track the Performance of My TikTok Ads?
Tracking the performance of your TikTok ads is crucial to understanding how your campaigns are performing and making informed decisions about your advertising strategy.
Here are some ways you can track the performance of your TikTok ads:
1. TikTok Ads Manager Dashboard
The TikTok Ads Manager provides a dashboard that allows you to view the performance of your campaigns, ad groups, and individual ads.
You can track metrics such as impressions, clicks, and conversions, as well as view demographic information about your audience.
2. Conversion Tracking
TikTok Ads Manager also allows you to set up conversion tracking to track specific actions that users take after clicking on your ad, such as making a purchase or signing up for a newsletter.
This can help you measure the effectiveness of your campaigns in driving meaningful results.
3. Third-Party Analytics
You can also use third-party analytics tools such as Google Analytics or Adobe Analytics to track the performance of your TikTok ads.
By incorporating these tools into your TikTok Ads Manager account, you can gain deeper insights into user behavior and track the impact of your ads on your website or app.
4. A/B Testing
Conducting A/B tests is another effective way to track the performance of your TikTok ads.
By testing different ad formats, creative, and targeting options, you can determine what works best for your audience and optimize your campaigns accordingly.
5. Regular Reporting
Regularly reporting on the performance of your TikTok ads can help you identify trends and make data-driven decisions about your advertising strategy.
Set up a regular reporting schedule to track your campaigns’ progress, and adjust your strategy as needed to optimize your results.
Conclusion
TikTok Ads can be a great way to reach a younger audience and promote your products or services.
By following the above steps, you can easily set up TikTok Ads and run them outside of the schedule.
By tracking the performance of your TikTok ads using these methods, you can gain valuable insights into your audience, optimize your campaigns, and achieve better results.
Remember to choose the right ad format for your campaign and to use eye-catching creative assets to grab users’ attention. Good luck!