Facebook is like that big brother you can always count on to be there. It’s the big brother of social media. Therefore, people expect to use their Facebook accounts to build an audience.
Although some people say Facebook has lost its spark, many people are still garnering an audience and thereby getting sales of their products.
Maybe you don’t know how to go about it, or you have already promoted your page, but things aren’t turning out as you would like, don’t lose hope. There are still surefire means.
Some people are doing it well already, so how do you learn from them and grow your page? We will be offering some tips to promote your Facebook page. But first, you may ask, why Facebook?
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Why Facebook Is Your Best Choice to Promote Your Business
Asides from Facebook being one social media, people go on to search for people and things.
There are vast benefits Facebook offers that can be particularly helpful to you.
If you own a business or have a particular skill, then that’s the more reason why your Facebook page should be vibrant.
Facebook offers a large reach, and because it’s not a business-oriented space alone, you can connect with your audience personally.
It is a viable trick in business to place the consumer first. People will surely troop to where they feel heard and understood. You can pass this feeling across through your posts.
Another reason is that people are constantly online. We live that social media is king; therefore, research says people spend 2hours 25minutes online every day.
That’s a large amount of time, and your page can be one of the pages they go too.
Tips to Promote Your Facebook Page
Here are the tips to get your Facebook page on the list of highly followed and engaged:
1. Make Your Page Yours
We’re making this first on our list because many people make this mistake.
You have to be intentional about allowing or disallowing tags from people in pictures you aren’t involved in or aren’t particular about what you do.
This is especially if your page is a business page or if you’re building your brand.
This tip does not take away the option of sharing posts that relate to your message.
You will be able to relate with your audience in your authentic voice since they aren’t distracted or disturbed by tags.
2. Use Quality Pictures
In this digital age, people are aware of quality content on the internet. What will stand you out may not be your good pictures, but they won’t give you a good rating if the quality is poor.
You’ll need to start right with your profile picture. Make it a smart, professional one. If it’s your picture, it has to be clear and quality.
Also, avoid the use of group photos for a personal brand. Take note of Facebook’s tendency to reshape the size. Keep the size at 170 pixels by 170 pixels and 100 kilobytes.
The same goes for your cover photo, but the size would be 852 pixels by 315 pixels.
Keep the high-quality energy with your posts, and you’ll see changes. Who doesn’t like visually satisfying content?
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3. Engage Your Audience
Nobody likes to be ignored. After posting lovely pictures and taking precautions to personalize your page, the last thing you want to do is to leave comments and messages unanswered.
Not just answering but answering like they are the best thing after sliced bread. That alone would draw more people.
This works well if you’re starting; however, you might need to delegate if your account has gotten a larger following.
4. Use Facebook Stories and Facebook Live
These are recent tools Facebook brought on. It deals with the fear of buying from a faceless or fake account. These tools give your audience a feel of your personality.
On the stories, you can post about your daily life, bits of your work, and little things send to your friends yourself.
While your life could be a good avenue to speak on matters concerning trends in your field or other valuable content your audience may be interested in.
Make it audience-centered because people can tell when you want to sell to them.
5. Don’t Stop Promoting Your Page
Sometimes, it might get discouraging, but don’t stop promoting your page everywhere.
Please post it on group chats, send the link to your friends and network, and have them share it.
6. Consistency Is Key
Another thing you can’t get discouraged about is your posting time and schedule. Set a time to it and show up every day.
If you don’t, people will notice those 2 hours 25 minutes of their day will be diverted elsewhere fast. It’s not impossible to increase your Facebook page’s following.
7. Don’t Forget The “Call To Action.”
This is in directing people to your link or your business page. At the end of your posts, you must understand what you want your audience to do.
On Facebook, there are up to seven Call To Action buttons, so make sure to include your contact, email address, website, or any way they need to click to reach you and your product.
You can’t have all the right things in place and not point people in the right direction.
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Conclusion
Practice makes progress, so you’ll have to keep at it and enjoy your little wins.
Keep posting high-quality, valuable content consistently and using all these tips provided above, and you’re going to be a guru at promoting Facebook pages in no time.
