There’s no denying that Amazon is the world’s most popular internet retailer. If you have a product to sell, Amazon is the place to do it.
So how can you stand out from the crowd when over 12 million products to choose from? Amazon video commercials, specifically Amazon Sponsored Brand Videos, are the answer.
While these advertisements are new and exciting, marketers are already flocking to them.
To make these video advertisements profitable, you’ll need to have a few best-practice tactics under your sleeve.
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What are Amazon Sponsored Brands Video Ads?
Amazon Sponsored Brands Video Ads are video ads that are only available to Amazon Brand Registry members.
These video ads display around halfway down the Amazon search page, in the same spot as typical Sponsored Products ads.
These ads differ from typical Sponsored Products ads in that they allow you to tell a story about a brand.
You can also use the ad space to provide information about your product. You must be aware of the norms and criteria regardless of what you use them.
Who Can Use Sponsored Brands Video Ads?
Once you’ve joined the Amazon Brand Registry, you’ll be able to make video commercials.
To qualify, you must also be a current Amazon seller with an active Seller Central account.
The same degree of service is available to Amazon merchants. As the lines between Amazon suppliers and sellers continue to blur, we should expect to see advances in this type of video advertising.
5 Tips For Perfect Amazon Video Ads
You’ll want to master some technical basics of video production and produce solid video content or ad creative plan to get the most out of your Amazon marketing budget.
Here are a few pointers to help you create flawless Amazon Sponsored Brand videos.
Nail The Video Asset Requirements
Each ad platform has its own set of restrictions regarding aspect ratio and other criteria, such as how an ad appears in its feed.
However, here are some details about Amazon video adverts that you should be aware of.
- Video Dimensions: 1920 x 1080px, 1280 x 720px or 3840 x 2160px
- Video File Size: Less than 500MB
- File Format: .MP4 or . MOV
- Aspect Ratio: 16:9
- Video Length: 15-30 seconds; brief is better. The ads will loop.
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Follow Amazon Guidelines
Videos must be appropriate for all audiences and filmed in the major language of the marketplace to which the ad is being submitted.
As a result, the ad material should be simple and truthful in depicting or representing your goods.
The video ad doesn’t have to be professionally created, but it should be crisp and clear. Use only high-definition video.
Provide Subtitles
Most users, especially for adverts, scroll with the sound turned off. Adding a few titles or subtitling your entire video might assist convert viewers dramatically.
Make sure the text is readable and clear. Because Amazon video advertising has a dedicated mute button, the wording is incredibly handy.
Use User-Generated Content
The product must be the emphasis of the video ad. However, this does not imply that you must confine yourself to plain, uninteresting studio advertisements.
People’s attention is frequently drawn to lifestyle videos and customer evaluations, which aid in acquiring their confidence.
On Billo, you can instantly commission genuine, personalized videos from actual people. UGC can include:
- Showing the product in action.
- Showcasing how it can solve a problem.
- Providing a tutorial.
Unboxing and review videos are other excellent examples of genuine videos that convert well.
Include A Clear Call To Action
Remember that the goal of this form of ad is to complete the transaction and sell your product on the spot.
Of course, Amazon will reject a video that uses pushy sales language, but it doesn’t mean you shouldn’t add a clear call to action at the end.
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Conclusion
The fundamental truth is that Amazon provides you with a low-cost ad spot that takes full use of original video produced with UGC.
Combining genuine user-based feedback and video instructions with a strong keyword strategy can produce excellent results on Amazon.
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