Advertising Careers: Options, Job Titles, and Job Descriptions

Advertising is a form of marketing communication used to sell or promote products, services, or concepts.

There are numerous job titles and descriptions for advertising because so many phases are involved in making an advertisement.

Sponsors typically fund advertising, which is viewable on various media, including websites, newspapers, magazines, radio, television, billboards, and direct mail.

An advertising agency might develop marketing campaigns for one company or a number of clients.

Table of Contents

Types of Advertising

Advertising can be divided into two categories: commercial and non-commercial. The key variations between them are as follows:

1. Commercial

Advertisers who sell a good or service are referred to as commercial advertisers.

The attributes of products and services relevant to the type of media involved are highlighted in advertisements for these items.

For example, while magazine or blog ads might be more text-based, television and video streaming ads may place a greater emphasis on images.

2. Non-commercial

Non-commercial advertisers spend money to promote something besides goods or services for consumers.

These include governmental entities, political parties, interest groups, and religious institutions.

What Are Advertising Department Titles?

Titles for positions inside corporate departments that perform sales, marketing, and advertising duties are known as the “advertising department.”

Some professions involve creativity, while others could focus on boosting sales or enhancing a brand’s reputation.

For example, an advertising department may perform the following duties:

Promoting ad space
Handling consumer orders from advertisers
The making of adverts
Creating marketing campaigns
Giving consumers ad information

Advertising Job Titles

The most typical job titles in advertising are listed below:

1. Management

An advertising manager is in charge of all a company’s advertising initiatives.

They oversee all staff in the advertising department, manage the advertising budget, and ensure the success of each campaign, in addition to assisting with their implementation.

In addition, they are in charge of ensuring that the client is happy with the advertising methods the ad agency uses.

Account Director
Account Manager
Advertising Sales Director
Account Supervisor
Advertising Campaign Manager
Advertising Director
Account Executive
Advertising Manager
Advertising Traffic Manager
Broadcast Account Manager
Creative Director
Digital Advertising Manager

2. Sales

Selling media space to advertisers is the responsibility of an advertising sales department.

For example, if they work for a magazine publisher, they may sell magazine space, such as a half-page or a full page.

They offer airtime for advertising if they work for a TV station.

They track down potential customers, arrange meetings, provide them with all the information they require, and close sales for advertising campaigns.

Account Associate
Account Coordinator
Advertising Sales Agent
Account Planner
Advertising Sales Representative
Account Representative
Account Specialist
Multi-Media Advertising Sales Manager

3. Creative Development

Creative development professionals create the graphics for web commercials, magazine and newspaper advertisements, television, brochures, and corporate reports.

These occupations typically involve good communication and attention to detail abilities, as well as creativity and training in the relevant subjects.

Advertising copywriters must easily identify spelling and grammar mistakes when writing print ads, web ads, brochures, or commercial scripts for some ad formats.

Visual conceptions are created by graphic designers, either manually or with the use of the software. Both frequently collaborate with art or creative director.

Advertising Copywriter
Advertising Photographer
Art Director
Copy Associate
Copyeditor
Copywriter
Creative Technologist
Editorial Photographer
Graphic Artist
Graphic Designer
Illustrator

The social media department of a business develops content for its social media platforms and engages with customers online.

They frequently ensure that the social media campaign and the company’s digital marketing plan are complementary.

This department’s roles may include:

Tracking website traffic.
Analyzing social media campaigns.
Responding to inquiries from site visitors or users of social media.

The following three job titles are found in a social media department:

Social media analyst
Social media strategist
Content director

5. Marketing

A marketing associate ensures the efficient operation of a marketing or advertising office.

For example, they could provide administrative work, market research, consumer data analysis, or even produce marketing and advertising materials like brochures.

Marketing associates must be proficient in written and oral communication to communicate with employers, coworkers, clients, and vendors.

Advertising Assistant
Assistant Buyer
Advertising Buyer
Advertising Specialist
Agency Account Coordinator
Assistant Account Executive
Advertising Coordinator
Assistant Media Planner

Conclusion

Now you know the top 5 job titles in advertising career and their job description.

We hope this piece gives you the enlightenment you require to pick a career path in advertising.